is one of the words people always use to describe Dean
Extremely creative, there seems
to be nothing that Dean can’t handle. Whether
it is a simple graphic design project to full blown retail
building design, Dean puts 110% into everything he does.
Dean Rose worked with the Bill Marsh Automotive Group
for 10 years as a key component of our marketing company,
Breakaway Marketing. Dean’s original responsibilities
were primarily focused on graphic design. He quickly
demonstrated his skill and resourcefulness in a variety
of areas such as point of sale design, retail store development
and direct mail marketing. Dean is a creative thinker
with the talent and problem solving capabilities to handle
the challenging marketing needs of all business owners.
I would highly recommend you put him to work for your
organization. –Jamie Marsh, Owner Bill Marsh Auto
Growing up in a small dairy farming
community in central Michigan, Dean spent his High School
Years as an ichthyologist at his Father’s Trout Farm. The hard work at
the farm created Dean’s strong work ethic with a
need to succeed.
Dean received his first marketing
job shortly before college graduation as he joined Morse
Advertising & Communications
in Traverse City Michigan as a entry level Graphic Designer. With
a degree in Visual Communications and a spark of creativity
new to the agency, it wasn't long before Dean had
learned every aspect of the business and was promoted to
“ I learned every part of the company. I
spent a few months editing TV and radio commercials,
doing multi-media presentations, all kinds of print design
and advertising, media buying and building websites.”
As Creative Director, Dean touched every finished project
that left the agency and made sure the results were what
they had planned for.
Dean found himself needing more. After doing business
with The Bill Marsh Automotive Group, a large new & used
car retailer in Traverse City Michigan, Dean approached
Bill Marsh Jr. about building an “In-House” ad
agency within the confines of the Bill Marsh Auto Group
and Breakaway Marketing was born.
What started out as a small “In-House” agency
grew in to a 4 person business that controlled the retail
design, point of sale, CRM system, direct mail, TV & Radio
Production, internal marketing and website implementation
of the entire automotive group.
“Dean Rose was a
driving force in building every aspect of the Bill
Marsh brand over the last 10 years.”
-Bill Marsh, Jr
Because of Dean’s experience in internet marketing,
Dean was asked to be part of a new book being published
by GlassHaus LTD in the UK. Usability:
The Site Speaks for Itself. As a reviewer, Dean added his suggestions and
expertise to make the book a success.
10 years after Dean started Breakaway
Marketing, on a stormy July day, trying to come up with
a good name for his new marketing firm, Dean arrived
home to find 8 giant oak trees laying on the roof of
his house. A friend
said to Dean, “That was one hell of a WindStorm,
it moved everything that was in its way” and the
Dean lives in Northern Michigan and has 2 wonderful
boys and is a season ticket holder to Michigan Football.